Advice

I would first tell Baruch that we need to conduct a quantitative and qualitative survey. The quantitative survey should consist of questions that will paint a broad picture of how many students and faculty members at Baruch use new media, and how often. The qualitative survey will be used to determine which new media platform do students and faculty members prefer and which one would be more efficient. Lets pretend that the survey comes back and we determine that the highest ranking new media platforms are Facebook and Instagram and that students prefer reading or hearing about Baruch's communication from there. We now have to create awareness throughout the campus. I suggest making stickers and posting the, throughout the campus (the type of stickers you usually find stuck on the bathroom mirrors). I also suggest have a team of mostly professional students and some faculty members handle these accounts. It gives it a better sense of realism. Students often tend to relate and connect with other students. Some examples of how these platforms can be utilized are to promote events, new classes, welcome professors, create awareness for Baruch's events.